COBALT FRICTION TECHNOLOGIES LAUNCHES REDESIGNED SITE WITH RACERSITES.COM
February 1, 2007
Cobalt Friction Technologies, a leading developer and manufacturer of high-performance brake friction compounds for professional motorsports and club racing applications, has partnered with RACERSITES.COM to launch the companies’ new web site, http://www.cobaltfriction.com/.
The primary aim of the new site is to better communicate the brand value and professionalism of the corporation – as well as to build awareness of the company’s new friction compounds and their applications on-track. As experienced website developers specializing in the motorsport industry, RACERSITES.COM is uniquely qualified to deliver the product and provide the supporting service that is demanded.
RACERSITES.COM delivered a visually compelling site that mirrors the high tech environment of motorsport. Text and graphics were used creatively to impart key information in a user-friendly fashion. This is most obvious on the main page of the site where Cobalt Friction Technologies uses the main content area to directly communicate the organization’s underlying philosophies, and highlight the R&D foundation upon which the company was built.
Chuck Tate, RACERSITES.COM says, "We are proud to have been appointed by Cobalt Friction Technologies for this project. Our forte is working with clients within motorsport, and this project provided an opportunity for RACERSITES.COM to expand beyond our familiar team and driver site roots into the manufacturing industry – an arena in which we hope to expand our presence.
The project brings together many skills of RACERSITES.COM, implementing our graphic design capabilities and utilizing our administrative management tools for site maintenance. This client is engineering-led and needs to communicate complex technical details as well as corporate information, so our challenge was to find the right balance and style which accommodates these requirements and presents the information in an easily digestible format. We feel, and the client agrees, the site does just that."
RACERSITES.COM is a young, vibrant company offering web development and management services specializing in companies within motorsport or those targeting the industry. The current client roster includes Graham Rahal, Target Chip Ganassi Racing, the Ferrari Challenge series, Al Unser Jr. among many other leading motorsport companies.
LINK :: http://www.cobaltfriction.com
