More than just a pretty face.

Ferrari North America
http://www.ferrarichallenge.com

Challenge:
Ferrari North America (FNA) engaged RACERSITES.COM to redesign the official website of the Ferrari Challenge, a gentlemen’s racing series that provides a venue for amateur Ferrari drivers to race against each other in a friendly and collegial atmosphere.

The primary goal of the project was to design a site that provides visitors a sense of sophistication that is consistent with the Ferrari brand. In addition to a compelling site design, the client also required that they be able to manage all updates to the site.

Success:
The challenge of designing a site that appropriately carried the Ferrari brand and also remained consistent with other, existing Ferrari web sites was met head-on by the RACERSITES.COM design team. The result is a visually compelling site that has been met with rave reviews from stakeholders in both the US and Italy.

To achieve the level of style and sophistication required in the new site design, it was decided that the entire site would be designed in Flash. While this creates an engaging experience for the user on the front-end, it presents unique challenges on the back-end. Namely, how FNA personnel manage site content updates. The RACERSITES.COM suite of site administration tools were implemented and customized to allow FNA personnel to quickly and easily make updates to site content and photo galleries – all presented on the front-end in Flash – via their web browser.

The initial focus of this project was to deliver a professionally designed site, but in the end, FNA utilized much more than just professional design services. While not part of the original project scope, RACERSITES.COM worked with FNA to activate online driver registration functionality for the Challenge. Drivers can now register and pay for events entirely online, while FNA site administrators can manage events and member information through a set of custom administration tools.

The success of this project reflects the ability of RACERSITES.COM to not only deliver top-notch, professional site design services, but also the ability to work with clients to understand underlying business processes and leverage our technical expertise to activate those processes online. Due largely to the success of the Ferrari Challenge project, FNA commissioned RACERSITES.COM to design and produce two additional web sites of similar size and scope: www.experienceferrari.com and www.ferrarirally.com.