A partner that grows with you.

graham rahal
http://www.grahamrahal.com

Challenge:
Graham Rahal, son of American racing legend Bobby Rahal, needed a web site to promote himself and his racing activities. One of the key factors in the vendor selection process for Rahal, was the ability of the web partner to grow as Graham’s racing career progressed.

Success:
As is the case with most drivers just getting started in the industry, Graham did not have a site in the early stages of his racing career. RACERSITES.COM worked with Graham to develop an initial web presence to promote himself and his racing activities. Despite the fact that this was Graham’s first site, it was by no means “entry level”. A fully customized, Flash-based site was developed and includes information about Graham, his racing activities and associated sponsors.

The 2005 racing season was a good one for Graham – and just as his career quickly grew, so too, did his web site needs. As a result, Rahal Letterman Racing continued the partnership with RACERSITES.COM to expand Graham’s web presence in 2006. The primary goals for the new site are to: increase the information available on the site to reflect Graham’s expanded racing schedule, continue to add value to sponsor relationships and implement a set of administration tools to allow for immediate updates by in-house personnel.

Winning the trust of Bobby Rahal – a true racing icon – to develop his son’s first web site was certainly gratifying. But we are especially proud of the fact that we validated the trust placed in us, and continue to deepen that relationship. The work we have done – and continue to do – for Graham Rahal is another example of the capacity of the RACERSITES.COM organization to grow with our clients as their interactive requirements grow and change over time.